The beginning of something clean
Six decades of progress. From a single solution to a complete line of cleaning products that homes and businesses depend on every day.
1963
The begining. Whitex launches as a powerful bleach for home and workplace.
1971
Expansion across the region families trust waites for their toughest cleaning jobs.
1981
With the addition of other detergents, the whitex product family expanded.
2011
Brand ownership was transferred to new shareholders and the path of structural development began.
2021
With the establishment of new companies, the process of factory modernization and strengthening the sales network began.
About Whitex
Whitex is a leading brand in the detergent and hygiene industry, with a legacy of over 60 years, and has consistently stood as a symbol of trust, quality, and innovation in every households. Our mission is clear and purposeful: to provide effective, safe, and reliable products that deliver genuine cleanliness for everyday living. From our well-established bleaches to multi-purpose sprays and next-generation concentrated gels, Whitex responds to the diverse needs of consumers through intelligent solutions and advanced formulations. While remaining deeply committed to our heritage, we continuously look toward the future where innovation, health, and customer satisfaction are central to every decision we make. Whitex is more than a product; it represents a modern, clean, and intelligent way of life.
A nostalgic story
1963A popular bottle
The oldest bottle is the most familiar symbol of Whitex